Content Marketing

Archive for the ‘Startups’ Category

Word Dorks Thrill at 3 Letter Word Wiktionary Beta Launch

All those rumors you’ve been hearing about me are true. I DID start compiling a three letter word dictionary whose words are defined using only three letter words. (And oh yeah I married the best roller girl in the world and moved to Philly, Lansdowne to be precise.) This collaborative dictionary revels in its self [...]

Build Community First, Monetize Last

A video of a Stanford presentation by two of the founders of Threadless got me challenging my assumptions for community marketing this morning. Based on watching this I recognize that what I wrote about here: The Community Correspondent: a Guide to Creating Link Worthy Content Through Forum Participation is more about skimming off the top [...]

Conversations Monetized: My Project Portfolio

I haven’t posted in awhile, mostly because I’ve been building my income stream portfolio. Primarily by working closely with Adam Schultz – I’ve joined Bold Interactive as a partner. We have marketing clients for whom I’m writing GOOD seo content, reaching out to bloggers, crafting blog creation strategies and architecting the social media mechanics of [...]

AmieStreet Indie Music Ratings-based Sales Model

In working to develop social media creation concepts for businesses I’m constantly on the lookout for media creation models and, in particular, the incentives these models provide for participation. Marktd poster jeffsg pointed to this interesting model from 3 22 year old entrepreneurs who started a company called AmieStreet. Their write-up in Business Week provides [...]