Content Marketing

Archive for the ‘random musings’ Category

Word Dorks Thrill at 3 Letter Word Wiktionary Beta Launch

All those rumors you’ve been hearing about me are true. I DID start compiling a three letter word dictionary whose words are defined using only three letter words. (And oh yeah I married the best roller girl in the world and moved to Philly, Lansdowne to be precise.) This collaborative dictionary revels in its self [...]

Build Community First, Monetize Last

A video of a Stanford presentation by two of the founders of Threadless got me challenging my assumptions for community marketing this morning. Based on watching this I recognize that what I wrote about here: The Community Correspondent: a Guide to Creating Link Worthy Content Through Forum Participation is more about skimming off the top [...]

Chat Monetized: GChat Prompts Geo-Targeted AdWords

It’s neat to see this stuff in action… As a buddy and I planned a weekend meeting in gchat Google listened along and shot an ad at me: Smart or spooky? Both. And quite potentially powerful considering the amount of usage that chat has. Update: It probably didn’t hurt that in my email I had [...]

Reading a Book as Playing Musical Composition

I read boing boing everyday. It’s kind of like medicine. I found this quote from author Zadie Smith wonderful and I’m posting it here instead of copying it into my journal by hand like I would have in college: But the problem with readers, the idea we’re given of reading is that the model of [...]