Content Marketing » Quiz Marketing http://garrettfrench.com for Link Builders, SEOs and Other Content Marketers Fri, 02 Mar 2012 14:47:49 +0000 en hourly 1 http://wordpress.org/?v=3.2 Quiz: What’s Your Link Building Style? http://garrettfrench.com/2008/12/03/quiz-whats-your-link-building-style/ http://garrettfrench.com/2008/12/03/quiz-whats-your-link-building-style/#comments Wed, 03 Dec 2008 15:01:20 +0000 Garrett French http://www.garrettfrench.com/?p=66 I created and posted this quiz on my blog using QuizMarketing.com. QuizMarketing.com is in open beta right now so sign up and build a quiz for your blog :) I wrote this quiz for an upcoming article for Search Marketing Standard.

As someone interested in link building quizzes you may also enjoy the quiz: What SEO Hat do You Wear?

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What’s Your Link Building Style? – Take the Quiz
This quiz helps to determine your link building style.
Pick the answer that best fits for you!
1. What would you do with 50,000 link prospect URLs in a spread sheet?
Hand them to my team – they know what to do.
Dump them into my link sorter and start up the auto email generator.
Go through the first 50 by hand. Screech in boredom. Go back to writing link bait.
I really wouldn’t know where to start…
2. What’s the first thing you noticed about this quiz?
QuizMarketing.com (the backend) – can I build something similar?
The title – man I could write a title WAY better than that!
Do I have a style if I’m just getting started?
QuizMarketing.com… can my team use it to build link-worthy quizzes?
3. What portion of link building would you NEVER outsource?
Content creation.
Tool and widget development.
Managing my team.
I would like to outsource LEARNING how to build links…
4. Do you contact your link prospects personally?
Not much – I automate as much as possible.
Absolutely – I’m the master of personalized emails that get links.
Rarely. I do offer guidance to my crew though.
I have not yet contacted a link prospect, or even determined who my link prospects are.
5. Can you create link building widgets?
Nope, but I know all the good ones.
Yep.
Yep – I design them and my team builds them.
What is a widget exactly?
6. How many programming languages do you know?
Is html a programming language?
As many as it takes to get the job done.
I speak “money.” Most programmers do too.
Zero programming languages – oh crap does link building require programming languages?
7. How valuable to you is a list of 500 urls that link to competitor urls that 404?
Interesting, but I wouldn’t really know where to start with them…
GOLDEN. Let me at them.
Nice – I’ll sort through them and get my team working on requests.
404 – wtf?
8. What tools do you use to find link prospects?
I would use Google to find out what a link prospect is.
Google plus free link research apps.
Google plus my home-built tools plus a smattering of free apps.
Google plus my home-built tools plus free apps plus paid apps plus employees.
9. What is your stance on link bait and social media?
Never touch the stuff myself – too unreliable.
I have accounts at several social media sites and use them to build links to my link bait, er, useful content.
My team includes writers and social media marketers.
I’ve heard people discuss these things.

“; } ?> ]]> http://garrettfrench.com/2008/12/03/quiz-whats-your-link-building-style/feed/ 0 Quizzes that JOLT YOU – More Quiz Conversations with Ben http://garrettfrench.com/2008/11/10/quizzes-that-jolt-you-more-quiz-conversations-with-ben/ http://garrettfrench.com/2008/11/10/quizzes-that-jolt-you-more-quiz-conversations-with-ben/#comments Mon, 10 Nov 2008 12:48:46 +0000 Garrett French http://www.garrettfrench.com/?p=62 I’m a quiz writing novice – I admit that happily. My best effort thus far (cheapskate woodworker) has resulted in 4 links. Well, make that 5 now that I linked to it ;) They’re solid links from contextually related sites, but that’s a far cry from the 800+ links Matt Inman generated with his most recent velociraptors and bunk beds quiz.

I could survive for 1 minute, 13 seconds chained to a bunk bed with a velociraptor

Created by Bunk Beds.net

Wow, right? Inman’s f-ing crazy with this stuff!

When I mentioned this velociraptor quiz to Ben Wills of Ontolo recently he identified that Inman’s quizzes are jolting. And they involve “you” in the title. I attempted a jolt with my recent “Could Your Workshop Withstand a Zombie Attack?”

“Uh-Oh… Work Shop Zombie Attack!”
Zombie Bait
Yikes! You’re a goner. Your shop is not adequately prepared for a zombie apocalypse. The good news is that you can use this as an excuse for more power tools ;)

From my conversation with Ben I recognized that I have to get a bit more jolting with my quiz topics. I’ve always worked for them to have some sort of editorial integrity and a contextual relationship to the topic of the site. If I’d created a bun bed quiz it would more have to do with matching styles of bunk beds to personality traits (are you a futon bunk bed or loft bed?). Or maybe something like “do you have the bunk bed personality…”

The power of Inman’s quizzes is – as identified by Ben – that they JOLT you, and they force you to consider yourself in some dangerous situation. I believe there should be a bit more contextual relationship of the quiz to the website, but hey, Inman’s got his finger on the pulse of quiz-result posters.

As the co-developer of QuizMarketing.com I also have some concern that there is some importance in measuring for a single result (how much X are you – how much X could you withstand, etc) rather than multiple results. It’s simpler than selecting from a few disparate personality traits – and actually allows for a wider range or results. It’s more direct too, and enables more precise comparisons for folks who have taken the quiz.

My “zombies in the work shop” quiz is leaps and bounds beyond the “what power tool are you” quiz, but I still have a long ways to go, so many thanks to Ben for last night’s phone conversation. I’m going to be working on some “jolting” quizzes with Ben in the near future, and will report our results.

Incidentally if you’d like to experiment with Quiz Marketing for link building and visitor engagement please contact me – we’re having limited, high-touch betas for QuizMarketing.com right now :)

More Inman Quiz Link Building Stuff:
Dinosaurs and Bunk Beds and Widgets, Oh My!
Widgetbait Gone Wild (a post by Inman)
Quiz: How Long Could You Survive Chained to Matt Inman? (…awesome on so many levels)

More Quiz Marketing Ruminations:
Extending, Communicating, or Reinforcing Identity: a Thought on Quiz Marketing
Personality target=”_blank”Quiz Marketing for Links, Leads and Consultative Sales
Some Thoughts on How to Write Personality Quizzes for Link Building

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