Content Marketing

Archive for the ‘market conversations’ Category

Extending, Communicating, or Reinforcing Identity: a Thought on Quiz Marketing

I’ve been talking quiz marketing with Ben Wills of Ontolo. Here’s what he said today that really perked up my ears: “I think that an angle to consider is how the quiz can extend, communicate, or reinforce the person’s identity.” What this thought did for me was crystalize how I think I’ll write quizzes in […]

Quiz Marketing for GarrettShirts.com

I don’t have any link building results to show yet… Just quiz results ;P “What Super Berry Bun Bun Are You?” My Result buny beper Check out the buny beper t shirt! You are buny beper! You are enthusiastic and energetic and you focus on getting things DONE. You value the intellectual input of buny […]

Creating Linkable Content through Group Interviews, Contests and Surveys

If you’re responsible for link-worthy website copy your antenna should be up at all times for methods to create content that will incite your “linkerati” to link to you. Here are my favorite tactics for creating content and links – some of which I’ve tested, some of which I’ve observed in action.

Build Community First, Monetize Last

A video of a Stanford presentation by two of the founders of Threadless got me challenging my assumptions for community marketing this morning. Based on watching this I recognize that what I wrote about here: The Community Correspondent: a Guide to Creating Link Worthy Content Through Forum Participation is more about skimming off the top […]

The Community Correspondent: a Guide to Creating Link Worthy Content Through Forum Participation

My primary marketing project right now is an affiliate site with a known brand that targets a passionate hobbyist and professional community. Many amongst this community are active in the roughly 10 online forums of sizes ranging from 700 to ~17,000 members. Over the past two months through my strategic participation in two of these […]

Lessons in Branded Content Creation Through Community Participation

I’m learning some great lessons on branded content creation and distribution right now thanks to my work with Adam Schultz and Bold Interactive and I wanted to submit them to you for use in your work and for your feedback. These lessons became crystallized, back lit and tightly focused today after I posted in a […]

Piper Jaffray Says Social Media Marketers are “Communitainers”

In a recent report that probably costs more than a nice used Saturn station wagon Piper Jaffray coined the term “Communitainment” to describe the: trend involving consumers moving communication beyond a mere exchange of information to facilitate an exchange of content, ideas, and entertainment within an online social context. I’m still grappling with how to […]

Chat Monetized: GChat Prompts Geo-Targeted AdWords

It’s neat to see this stuff in action… As a buddy and I planned a weekend meeting in gchat Google listened along and shot an ad at me: Smart or spooky? Both. And quite potentially powerful considering the amount of usage that chat has. Update: It probably didn’t hurt that in my email I had […]

A Market Conversation Strategy Guide

Driving Search Presence through Industry Participation By Garrett French Your market – whether you’re in biotech or biotech software development – is deep in conversation online. Here’s what that conversation looks like: Industry journalists documenting your marketspace through interviews with your peers and competitors and news analysis. Industry practitioners, pundits, and your employees and coworkers […]

Market Conversations and the evolution of an SEM journalist

Today’s my birthday. That’s why I’m doing what I like most – defining the shape of a marketing practice 🙂 I did the same for article marketing about two years ago at MSI. My ideas – which formed initially in my work at WebProNews – gradually grew into a service that was rolled out (in […]