Content Marketing

Archive for February, 2009

20 Link Building KPIs + 55 Link Opportunity Qualifiers + Link Prospect Segmentation

My link building strategy work continues with Ontolo, the large scale link building company I joined as co-founder. My work for the last few weeks has focused on the earlier stages of link building campaigns – setting goals and KPIs and qualifying massive sets of link prospect urls (think in the 100-250k range). Though we [...]