Content Marketing

Quizzes that JOLT YOU – More Quiz Conversations with Ben

I’m a quiz writing novice – I admit that happily. My best effort thus far (cheapskate woodworker) has resulted in 4 links. Well, make that 5 now that I linked to it 😉 They’re solid links from contextually related sites, but that’s a far cry from the 800+ links Matt Inman generated with his most recent velociraptors and bunk beds quiz.

I could survive for 1 minute, 13 seconds chained to a bunk bed with a velociraptor

Created by Bunk Beds.net

Wow, right? Inman’s f-ing crazy with this stuff!

When I mentioned this velociraptor quiz to Ben Wills of Ontolo recently he identified that Inman’s quizzes are jolting. And they involve “you” in the title. I attempted a jolt with my recent “Could Your Workshop Withstand a Zombie Attack?

“Uh-Oh… Work Shop Zombie Attack!”
Zombie Bait
Yikes! You’re a goner. Your shop is not adequately prepared for a zombie apocalypse. The good news is that you can use this as an excuse for more power tools 😉

From my conversation with Ben I recognized that I have to get a bit more jolting with my quiz topics. I’ve always worked for them to have some sort of editorial integrity and a contextual relationship to the topic of the site. If I’d created a bun bed quiz it would more have to do with matching styles of bunk beds to personality traits (are you a futon bunk bed or loft bed?). Or maybe something like “do you have the bunk bed personality…”

The power of Inman’s quizzes is – as identified by Ben – that they JOLT you, and they force you to consider yourself in some dangerous situation. I believe there should be a bit more contextual relationship of the quiz to the website, but hey, Inman’s got his finger on the pulse of quiz-result posters.

As the co-developer of QuizMarketing.com I also have some concern that there is some importance in measuring for a single result (how much X are you – how much X could you withstand, etc) rather than multiple results. It’s simpler than selecting from a few disparate personality traits – and actually allows for a wider range or results. It’s more direct too, and enables more precise comparisons for folks who have taken the quiz.

My “zombies in the work shop” quiz is leaps and bounds beyond the “what power tool are you” quiz, but I still have a long ways to go, so many thanks to Ben for last night’s phone conversation. I’m going to be working on some “jolting” quizzes with Ben in the near future, and will report our results.

Incidentally if you’d like to experiment with Quiz Marketing for link building and visitor engagement please contact me – we’re having limited, high-touch betas for QuizMarketing.com right now 🙂

More Inman Quiz Link Building Stuff:
Dinosaurs and Bunk Beds and Widgets, Oh My!
Widgetbait Gone Wild (a post by Inman)
Quiz: How Long Could You Survive Chained to Matt Inman? (…awesome on so many levels)

More Quiz Marketing Ruminations:
Extending, Communicating, or Reinforcing Identity: a Thought on Quiz Marketing
Personality target=”_blank”Quiz Marketing for Links, Leads and Consultative Sales
Some Thoughts on How to Write Personality Quizzes for Link Building


Categorised as: Quiz Marketing


Comments are closed.