Content Marketing

Quiz Marketing

80,000 links in 3 months.

Ranking for competitive terms in 6 months with a brand new domain.

Sounds pretty sweet, huh? Those are the numbers that Matt Inman reported to Joe Whyte in a Search Marketing Standard interview… Those are the numbers that made the quiz bug bite.

Four months later I’m working with the Search Commander himself, the Internet Consulting Guru Mr. Scott Hendison, to develop a quiz-building app and write link-building quizzes for his clients. Woohoo!

I just wrote 2 quiz marketing posts. The first is an overview of quiz marketing tactics that I’ve seen – going beyond link building (I know, scary territory, right ;). The second shows my initial approaches at quiz writing, how I’ve been thinking about them and the research I’ve conducted to try and become a better quiz writer.

Personality Quiz Marketing for Links, Leads and Consultative Sales
Some Thoughts on How to Write Personality Quizzes for Link Building


Categorised as: social media marketing


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