Content Marketing

Archive for March, 2007

Connect the Dots for an Incredible Community Marketing Post

Imagine an incredible, articulate and mind blowing article patching all of these posts together in a way that increases their aggregate value That’s what I would have written if I wasn’t going out to get sushi tonight with my lady to celebrate her first paid gig doing roller derby training (she’s buying) and the successful [...]

Creating Linkable Content through Group Interviews, Contests and Surveys

If you’re responsible for link-worthy website copy your antenna should be up at all times for methods to create content that will incite your “linkerati” to link to you. Here are my favorite tactics for creating content and links – some of which I’ve tested, some of which I’ve observed in action.

Build Community First, Monetize Last

A video of a Stanford presentation by two of the founders of Threadless got me challenging my assumptions for community marketing this morning. Based on watching this I recognize that what I wrote about here: The Community Correspondent: a Guide to Creating Link Worthy Content Through Forum Participation is more about skimming off the top [...]