Content Marketing

I’m learning some great lessons on branded content creation and distribution right now thanks to my work with Adam Schultz and Bold Interactive and I wanted to submit them to you for use in your work and for your feedback. These lessons became crystallized, back lit and tightly focused today after I posted in a [...]

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In a recent report that probably costs more than a nice used Saturn station wagon Piper Jaffray coined the term “Communitainment” to describe the: trend involving consumers moving communication beyond a mere exchange of information to facilitate an exchange of content, ideas, and entertainment within an online social context. I’m still grappling with how to [...]

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