Content Marketing

Archive for November, 2006

Reading a Book as Playing Musical Composition

I read boing boing everyday. It’s kind of like medicine. I found this quote from author Zadie Smith wonderful and I’m posting it here instead of copying it into my journal by hand like I would have in college: But the problem with readers, the idea we’re given of reading is that the model of [...]

NYTimes Videos in YouTube

I think it’s wonderful that the New York Times is creating video and putting it in YouTube. There’s no advertising on it so it’s got to be a brand distribution, hey-look-at-us-YouTubers-we’re-relevant sort of play. I think the world’s largest skate ramp is a great segment, as is the coverage of the upcoming Guest film For [...]

Congrats to Ben Wills + the Wisdom of $1.65 Billion

Several items of note. 1) Congratulations to Ben Wills for winning Andy Beal’s SEO Scholarship. Ben’s going to the city of broken winds for a confronce of seming. NICE! Andy does a wonderful and useful because of transparency “anatomy of a contest” post. Thank you for that Andy! I will be building content marketing ideas [...]

Jim Lanzone: Searchers Aren’t Passionate Enough for Personal or Social Search

Greg Linden posted on a conversation between Jim Lanzone, Steve Berkowitz and John Battelle at the web 2.0 conference. In his wrap up of the interview Linden said that the most interesting part for him was when Lanzone and Berkowitz answered questions about personalized search: “Steve entirely focused on privacy issues. He argued for giving [...]

Congrats Ben Wills for Rocking The SEM Scholarship Round One

Congrats to Ben Wills for winning round one of Andy Beal’s SEM scholarship. Don’t try to front on the RTP. I’ve had many a great conversation with Ben lately about his concepts surrounding social media marketing – he’s putting his 5 pillars of Social Media Marketing into practice.

Videos: 9 Questions for Google’s Craig Silverstein

I split Craig Silverstein’s Health Library Q/A up into bite-sized chunks. Davak, on tech-recipes, recounts his memories and analysis of the Q/A session with Silverstein. Craig Silverstein Q/A 1: Google Maps? Craig Silverstein Q/A 2: Google health/co-op? Craig Silverstein Q/A 3: Google and privacy? Craig Silverstein Q/A 4: health info access Craig Silverstein Q/A 5: [...]

AmieStreet Indie Music Ratings-based Sales Model

In working to develop social media creation concepts for businesses I’m constantly on the lookout for media creation models and, in particular, the incentives these models provide for participation. Marktd poster jeffsg pointed to this interesting model from 3 22 year old entrepreneurs who started a company called AmieStreet. Their write-up in Business Week provides [...]

Microsoft Spams Air and YouTube with CD Parachute Drop and Vids

Microsoft’s Idea Wins ad agency dropped discs on the small town of Willow Springs by mini-parachute in the interest of promoting ideawins, a new free accounting software from MicroSoft. Odd that they dropped DISCS considering it’s WEB BASED. Guess they couldn’t drop computers, though free wi-fi sponsored by ideaWins would have made more sense to [...]

Video: Google’s Craig Silverstein Speaks at UNC

I went to hear Craig Silverstein speak at UNC’s medical library on October 30th, a week ago, thanks to Davak at tech-recipes. I remember especially enjoying section four below on Mobile Search and Google Co-op. This is over 30 minutes of movie, so if you happen to watch it all please indicate in which video [...]

MSFT “Streets and Trips” Photo-Van Driver Interview

I met up with Tech-Recipe’s incredible Davak at the Caribou near UNC’s campus to go see Google’s Craig Silverstein speak. In the parking lot we saw the Microsoft Live Local truck and I spoke briefly with Gary Ekstame of Facet Technologies, whose job it is to drive this truck around and snap photos of US [...]